About The Found Flow
At The Found Flow, we believe that a well-curated home and a seamless tech setup are the foundations of a balanced life. We provide practical discoveries and modern inspiration to help you optimize your daily rhythm, from the tools on your desk to the plants in your garden.
Our Vision: Quality Over Quantity We are an independent publication dedicated to quality over quantity. In a world flooded with cheap options, we focus on the products that actually work. Whether you are looking for the perfect smart-home upgrade, a more efficient kitchen tool, or advice on bringing your backyard to life, our goal is to become your primary resource for honest reviews and thoughtful guides that turn a house into a sanctuary and technology into a teammate.
The Expertise Behind the Flow This approach is born from a shared obsession with high-level design and functional excellence. With over 20 years of experience in the computer graphics and motion design industry, we’ve spent our careers collaborating with some of the world’s most iconic brands, including Apple, Samsung, Netflix, HP, and Dell.
Working alongside these industry leaders taught us how to look beneath the surface. We don’t just see a product; we see the problem-solving, the engineering, and the design intent behind it. We understand what makes a piece of technology truly intuitive and what makes a home tool last a lifetime. Having lived and worked in multiple countries, we also bring a global perspective to our curation, ensuring we recommend items that meet a universal standard of safety and quality.
Join Us at the Beginning While we are just beginning our journey, our mission is clear: to help a growing community of readers find the “flow” in their everyday environments. We are building this library of insights day by day, and we are excited to have you with us from the very start.
Two minds, One flow
Soroush Ghaffarian Co-Founder &
Creative Director
An award-winning photographer, With over 15 years of experience in digital design, Soroush has worked with industry giants like Apple, Netflix, Dell, and HP. His career is built on “Product Visualization”, meaning he spends his days analyzing and recreating high-end technology for the screen. He understands exactly what makes a device look and feel premium because he has spent years perfecting those details digitally.
At The Found Flow, Soroush applies this same sharp eye to the real world. His background allows him to see past the marketing fluff and evaluate products based on their actual build quality and design. He is obsessed with finding tools that are as beautiful as they are functional.
Sheida Karamzadeh Co-Founder &
Art Director
Sheida is an Emmy-nominated Art Director and Motion Designer who has spent over a decade defining visual styles for global brands like Netflix, PBS, Samsung, and PopSockets. Her career focuses on “Visual Storytelling”, taking complex ideas and making them clear, beautiful, and engaging. Whether directing an animated series or designing a global campaign, she knows that good design is about solving problems, not just making things look pretty.
At The Found Flow, Sheida brings this obsession with clarity and aesthetics to your home. She believes that the objects we surround ourselves with should reduce chaos, not add to it. With a B.F.A. in Graphic Design and an M.F.A. in Animation, combined with a diverse international background, she ensures that every product we recommend isn’t just useful, but designed well enough to truly earn a place in your life.